This training is about the basics of strategy and covers different approaches to strategy, strategic planning and strategy implementation. Within the course, we will touch upon the following questions:
- Introduction to strategy: What is a coporate startegy? Why do you need it to remain successful in the long run?
- Strategic approaches: How can you approach strategy making? How can you match the appraoch to a given setting?
- Tools for strategic planning: What are the most important tools for strategic planning? How are they used effectively?
- Tools for strategy implementation: Which tools for strategy implementation are out there? How do they help you achieve your targets?
During the course of the training, you will get to know the basic terms, methods and tools for making strategy. We will discuss the strategy making process and apply the idea of vision-mission-strategy to your business environment. You will learn about the marketing, industrial organisation and stakeholder approach for strategy and how you may apply these concepts to your business. We will introduce the most relevant tools for strategic planning, e.g. benchmarking, GAP analysis or SWOT analysis. We will also introduce useful tools for strategy implementation as balances scorecard (BSC) or status analysis.